In 1953, when Dubai had not even witnessed the oil boom and was a
barren desert with no basic infrastructure, a group of pioneering
entrepreneurs took courage to establish International Traders
(Middle East) Limited. Five years later in 1958, the ITL Group
became the first company with a limited liability, decreed by His
Highness, the late Sheikh Rashid bin Saeed Al Maktoum, The then
Ruler of Dubai. ITL Group is a part of worldwide Intra Group of
Companies that has business operations and bases in the UAE, Canary
Islands, India, China, Nigeria and Oman.
ITL Group's beginnings in the U.A.E as a textile outfit were modest. The
UAE, at the time called the Trucial States was a British
Protectorate, and Dubai, a merchant city even then, was aquiring its
reputation for bold enterprise. Despite the lack of infrastructure
like roads, telecommunication and electricity, the vision of the ITL
Group founders remained steadfast. The Groups survival and success
on Arabian soil is a story of strife and reward, and the company's
growth is a direct result of the growth of the Emirate itself.
Mr.M. Udharam, founding chairman of the Group observed that,
"Success often goes to those who dare and act, and seldom to the
timid." It wasn't long before the company diversified into
manufacturing, indenting, wholesale and retail with varied business
interests. In 1960 when the electronics industry itself was in its
infancy and Dubai didn't even have a television station, the ITL
Group opened up a department store under the name of Cosmos. Soon it
had penetrated other market segments, including consumer
electronics, IT Group and PC products, photographic products,
business equipment, office automation, data and media storage
products, home and kitchen appliances, personal grooming products,
clocks and watches, textiles, household, linen and luggage, foods
and personal banking, growing to become a business conglomerate of
prominence in the region.
Today the ITL Group is a force to reckon with. Renowned as a
consumer electronics distribution giant with over 500 dealers in the
UAE and Oman, the philosophy basically remains quintessential - '
Respect your customers for it is they who sustain you'. ITL Group
has inculcated in its people that the customer always has a choice.
Over five decades of history and learning has taught the ITL Group
the vital significance of the company vision statement - Always Look